About.
STORYTELLING DRIVEN KEYNOTES AND TRAINING WORKSHOPS
Cord Silverstein is an award-winning marketer, leader, coach and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the marketing strategy and execution for Fortune 500 brands on the agency and client side. Cord is president of Advocacy Social, a content marketing and social media agency that specializes in working with brands to better identify, engage and empower their true brand advocates and most influential members delivering tangible ROI for his clients.
Cord has been speaking at conferences and companies to share his thoughts and industry best practices. He teaches several certified marketing courses including digital marketing, content marketing, social media marketing and influencer marketing. Cord is an advocate and certified agile marketing trainer introducing Agile concepts to marketing organizations allowing them to work better, smarter and faster.
Workshops.
EDUCATE, ENGAGE and ENLIGHTEN
We can customize workshop programs to fit your organizations’ specific goals and objectives.
AGILE MARKETING FOR MARKETERS
Marketers today are facing many challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Simply put, marketers need to do more with less. The process of planning and executing marketing campaigns have changed little in decades and marketers have realized this needs to change.
DIGITAL MARKETING
Digital Marketing Training walks through step-by-step what digital marketing is, how it works and how to deliver a return on investment. We developed the workshop with two main goals: Workshop participants walk away with the knowledge and understanding to be complete digital marketers, and during the course all participants develop their own digital marketing campaigns. Our workshop engages participants and gets them to work using what they have just learned to develop a digital marketing plan.
CONTENT MARKETING
Content marketing is important for all brands and organizations, no matter what size you are. It’s important not just because it builds trust, engages target audiences, generates leads and creates long-term relationships, but because that’s what your target audiences want. They want you to deliver them something of value. In today’s world, if you want to capture the attention of specific target audiences, you have to earn their attention through original and engaging content. This is where our Content Marketing Workshop comes in.
SOCIAL MEDIA MARKETING
Social media is the front lines of how many consumers are finding and consuming information daily. We designed the Social Media Marketing Workshop to help marketing organizations of all sizes to understand how to shape social media around your business and brand. We discuss how social media can build loyalty, attract new customers and encourage existing customers to advocate for your brand. We detail the different channels, why one type of content works well on one, but not on the other.
EMOTIONAL INTELLIGENCE EVERY MARKETING PROFESSIONAL NEEDS TO SUCCEED
The difference between a good and a great marketer can sometimes be hard to determine. While certifications, education, and trainings are important, marketers’ soft skills can truly differentiate him/herself to their clients and employers. Research shows that soft skills account for as much as 85% of an individual’s success in the workplace while traditional hard skills (work experience, academics, and IQ) only account for 15%.
Work.
GREAT BRANDS AND PARTNERS
Businesses and organizations of all sizes can no longer afford to be faceless entities. They need to connect with their customers and target audiences. This is where brand storytelling can engage with target audiences on a much deeper level. Working with his agency and training clients, Cord shows how creating a cohesive narrative can weave together facts along with emotions that a brand evokes. Through his engaging workshops, keynotes and working day-to-day with clients, Cord shows how brand storytelling is a no longer a nice to have, it is a must have and what will ultimately maximize a brand’s and business’s visibility, profit, and overall impact. Cord brings this central theme to all his work and corporate training.
Cord has been very lucky and honored to work with many amazing brands.
“Workshops are designed to help put your head (skills) together with your heart (passions)”
References.
TRYING TO MAKE A DIFFERENCE
“Cord is absolutely one of the smartest most talented people I have worked with in my 20+ year career. Any time I started a project or walked into a meeting in which Cord was involved, I relaxed a little, knowing his ability to ensure good decisions would be made, and the high likelihood that the project would be a success. He is a collaborative, open-minded problem-solver who knows when to assert himself and when to step back. He always puts the project or problem first, keeping ego out of it. Add to that his legendarily fun personality, and you have a very rare cat, indeed.”
ADAM COHEN, CREATIVE DIRECTOR
“To be a strategic leader requires creativity, risk-taking, resilience, passion, and the ability to be an excellent story-teller. Cord has all of these qualities and more. As a partner in the business, he’s a trustworthy colleague who cares deeply about the success of his clients, team members, and programs. As a strategic thinker he brings an empathy for our clients’ businesses that inspires innovation. A true visionary and team player.”
HEATHER KRENTLER, VICE PRESIDENT
“Cord has endless energy and enthusiasm for solving client’s communications challenges. He’s one of the smartest people I know and is without-a-doubt the best at presenting complex information with confidence and passion. He brings a level of professionalism to interactive work that’s hard to match. He and I worked side by side to always drive for better quality. He makes a great addition to (and will rise to the top of) any team. He pushes himself to be better everyday.”
TODD COATS, GLOBAL DIRECTOR OF BRAND
“Cord did an amazing job explaining a complicated subject to a large group while keeping our attention with engaging exercises and content. I wish we had more time with him!”
“Cord was engaging and made the time go by quickly. I gained a great understanding of what agile means, what the benefits are and how it could greatly benefit my organization”
“Excellent material and I enjoyed all of the questions asked and how interactive the training was. Cord’s presentation was concise and thoughtful. He was able to tailor to our business model and offered real interactive examples and functionally. He was an excellent facilitator.”
“Cord is a great speaker! Excellent perspective of inefficiencies with segmentation by audience size. Millennial breakouts were super helpful as well”
WORKSHOP PARTICIPANTS REVIEWS