What We Offer
CUSTOM WORKSHOPS DESIGNED TO MEET YOUR TEAM’S SPECIFIC WANTS AND NEEDS
In the realm of corporate training and education, one size does not fit all. Understanding this, Cord Silverstein offers bespoke corporate training that is meticulously tailored to meet the unique needs and requirements of your organization. But what exactly is bespoke training? It’s a personalized approach to learning where each workshop is custom-developed to address the specific challenges and goals of your team and business. Unlike off-the-shelf training programs, bespoke training takes into account your industry, your company culture, and the skill levels of your team, ensuring a perfect fit.
The importance of personalized workshops in today’s fast-paced business environment cannot be overstated. As technology and market trends evolve at breakneck speed, businesses need training solutions that are not just current but also relevant to their specific context. This is where Cord Silverstein’s bespoke corporate training shines. By offering personalized workshops, Cord ensures that your team is equipped with the right skills and knowledge to navigate your unique business landscape. In essence, Cord’s bespoke training is more than just a learning experience – it’s a strategic tool for business growth and success.
Workshops
ENGAGE, EDUCATE, and ENLIGHTEN
We can customize workshop programs to fit your organizations’ specific goals and objectives.
EMPOWERING MARKETERS WITH CONVERSATIONAL AI AND CHATGPT: A HANDS-ON WORKSHOP
The recent introduction to artificial intelligence (AI) applications like ChatGPT seems to have changed the world overnight. Marketers of every stripe have been challenged to understand how to use these brand-new tools effectively for their marketing campaigns. Many are overwhelmed, and possibly even a little nervous about implications for job security.
POWERFUL EMAIL MARKETING AND ADVANCED EMAIL MARKETING
In today’s world, there are endless ways to communicate. While often overlooked, email marketing can be an important inbound tool for having conversations and effectively engaging with your target markets. Email marketing should be rooted in every part of an inbound strategy, and a great strategy will deliver a significant return on investment. Learn the foundation of email marketing and a more advanced workshop ensuring an effective email marketing strategy for your team.
AGILE MARKETING MASTERY
Marketers today are facing many challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Simply put, marketers need to do more with less. The process of planning and executing marketing campaigns have changed little in decades and marketers have realized this needs to change.
UNLOCK THE POWER OF INFLUENCER MARKETING
Today’s marketing landscape is challenging to say the least. Brands are competing now more than ever for the attention and engagement of their target markets online and off. Consumers are more educated than ever before and they don’t trust brand messaging, brands themselves, and even the social platforms they spend significant time on. There has never been a more important time for brands to connect with your target audiences on a level that builds both trust, engagement, and ROI.
DIGITAL MARKETING
Digital Marketing Training walks through step-by-step what digital marketing is, how it works and how to deliver a return on investment. We developed the workshop with two main goals: Workshop participants walk away with the knowledge and understanding to be complete digital marketers, and during the course all participants develop their own digital marketing campaigns. Our workshop engages participants and gets them to work using what they have just learned to develop a digital marketing plan.
CONTENT MARKETING
Content marketing is important for all brands and organizations, no matter what size you are. It’s important not just because it builds trust, engages target audiences, generates leads and creates long-term relationships, but because that’s what your target audiences want. They want you to deliver them something of value. In today’s world, if you want to capture the attention of specific target audiences, you have to earn their attention through original and engaging content. This is where our Content Marketing Workshop comes in.
SOCIAL MEDIA MARKETING
Social media is the front lines of how many consumers are finding and consuming information daily. We designed the Social Media Marketing Workshop to help marketing organizations of all sizes to understand how to shape social media around your business and brand. We discuss how social media can build loyalty, attract new customers and encourage existing customers to advocate for your brand. We detail the different channels, why one type of content works well on one, but not on the other.
EMOTIONAL INTELLIGENCE EVERY MARKETING PROFESSIONAL NEEDS TO SUCCEED
The difference between a good and a great marketer can sometimes be hard to determine. While certifications, education, and trainings are important, marketers’ soft skills can truly differentiate him/herself to their clients and employers. Research shows that soft skills account for as much as 85% of an individual’s success in the workplace while traditional hard skills (work experience, academics, and IQ) only account for 15%.
Work
GREAT BRANDS AND PARTNERS
In today’s marketing landscape, the only constant is change. Rapid advancements in tools, technology, and innovations are reshaping the marketing world at an unprecedented pace. For marketing organizations, irrespective of their size, staying abreast of these changes is not just beneficial, but essential. Enter Cord Silverstein, a seasoned marketing professional and corporate trainer dedicated to keeping your teams not just updated, but ahead of the curve. Cord collaborates with organizations across the spectrum, empowering their teams with the knowledge and skills they need to innovate. His approach goes beyond mere training – it’s about pushing boundaries, challenging comfort zones, and fostering a culture of continual learning and innovation.
Cord has been very lucky and honored to work with so many amazing brands and organizations.
“Workshops are designed to help put your head (skills) together with your heart (passions)”
References.
TRYING TO MAKE A DIFFERENCE
“Cord is absolutely one of the smartest most talented people I have worked with in my 20+ year career. Any time I started a project or walked into a meeting in which Cord was involved, I relaxed a little, knowing his ability to ensure good decisions would be made, and the high likelihood that the project would be a success. He is a collaborative, open-minded problem-solver who knows when to assert himself and when to step back. He always puts the project or problem first, keeping ego out of it. Add to that his legendarily fun personality, and you have a very rare cat, indeed.”
ADAM COHEN, CREATIVE DIRECTOR
“To be a strategic leader requires creativity, risk-taking, resilience, passion, and the ability to be an excellent story-teller. Cord has all of these qualities and more. As a partner in the business, he’s a trustworthy colleague who cares deeply about the success of his clients, team members, and programs. As a strategic thinker he brings an empathy for our clients’ businesses that inspires innovation. A true visionary and team player.”
HEATHER KRENTLER, VICE PRESIDENT
“Cord has endless energy and enthusiasm for solving client’s communications challenges. He’s one of the smartest people I know and is without-a-doubt the best at presenting complex information with confidence and passion. He brings a level of professionalism to interactive work that’s hard to match. He and I worked side by side to always drive for better quality. He makes a great addition to (and will rise to the top of) any team. He pushes himself to be better everyday.”
TODD COATS, GLOBAL DIRECTOR OF BRAND
“Cord did an amazing job explaining a complicated subject to a large group while keeping our attention with engaging exercises and content. I wish we had more time with him!”
“Cord was engaging and made the time go by quickly. I gained a great understanding of what agile means, what the benefits are and how it could greatly benefit my organization”
“Excellent material and I enjoyed all of the questions asked and how interactive the training was. Cord’s presentation was concise and thoughtful. He was able to tailor to our business model and offered real interactive examples and functionally. He was an excellent facilitator.”
“Cord is a great speaker! Excellent perspective of inefficiencies with segmentation by audience size. Millennial breakouts were super helpful as well”
WORKSHOP PARTICIPANTS REVIEWS