Workshops

ENGAGE, EDUCATE, and ENLIGHTEN

We can customize workshop programs to fit your organizations’ specific goals and objectives.

EMPOWERING MARKETERS WITH CONVERSATIONAL AI AND CHATGPT: A HANDS-ON WORKSHOP

The recent introduction to artificial intelligence (AI) applications like ChatGPT seems to have changed the world overnight. Marketers of every stripe have been challenged to understand how to use these brand-new tools effectively for their marketing campaigns. Many are overwhelmed, and possibly even a little nervous about implications for job security.

POWERFUL EMAIL MARKETING AND ADVANCED EMAIL MARKETING

In today’s world, there are endless ways to communicate. While often overlooked, email marketing can be an important inbound tool for having conversations and effectively engaging with your target markets. Email marketing should be rooted in every part of an inbound strategy, and a great strategy will deliver a significant return on investment. Learn the foundation of email marketing and a more advanced workshop ensuring an effective email marketing strategy for your team.

AGILE MARKETING MASTERY

Marketers today are facing many challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Simply put, marketers need to do more with less. The process of planning and executing marketing campaigns have changed little in decades and marketers have realized this needs to change.

UNLOCK THE POWER OF INFLUENCER MARKETING

Today’s marketing landscape is challenging to say the least. Brands are competing now more than ever for the attention and engagement of their target markets online and off. Consumers are more educated than ever before and they don’t trust brand messaging, brands themselves, and even the social platforms they spend significant time on. There has never been a more important time for brands to connect with your target audiences on a level that builds both trust, engagement, and ROI.

DIGITAL MARKETING

Digital Marketing Training walks through step-by-step what digital marketing is, how it works and how to deliver a return on investment. We developed the workshop with two main goals: Workshop participants walk away with the knowledge and understanding to be complete digital marketers, and during the course all participants develop their own digital marketing campaigns. Our workshop engages participants and gets them to work using what they have just learned to develop a digital marketing plan.

CONTENT MARKETING

Content marketing is important for all brands and organizations, no matter what size you are. It’s important not just because it builds trust, engages target audiences, generates leads and creates long-term relationships, but because that’s what your target audiences want. They want you to deliver them something of value. In today’s world, if you want to capture the attention of specific target audiences, you have to earn their attention through original and engaging content. This is where our Content Marketing Workshop comes in.

SOCIAL MEDIA MARKETING

Social media is the front lines of how many consumers are finding and consuming information daily. We designed the Social Media Marketing Workshop to help marketing organizations of all sizes to understand how to shape social media around your business and brand. We discuss how social media can build loyalty, attract new customers and encourage existing customers to advocate for your brand. We detail the different channels, why one type of content works well on one, but not on the other.

EMOTIONAL INTELLIGENCE EVERY MARKETING PROFESSIONAL NEEDS TO SUCCEED

The difference between a good and a great marketer can sometimes be hard to determine. While certifications, education, and trainings are important, marketers’ soft skills can truly differentiate him/herself to their clients and employers. Research shows that soft skills account for as much as 85% of an individual’s success in the workplace while traditional hard skills (work experience, academics, and IQ) only account for 15%.