Marketers today are facing many challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Simply put, marketers need to do more with less. The process of planning and executing marketing campaigns have changed little in decades and marketers have realized this needs to change.
Digital Marketing Training walks through step-by-step what digital marketing is, how it works and how to deliver a return on investment. We developed the workshop with two main goals: Workshop participants walk away with the knowledge and understanding to be complete digital marketers, and during the course all participants develop their own digital marketing campaigns. Our workshop engages participants and gets them to work using what they have just learned to develop a digital marketing plan.
Content marketing is important for all brands and organizations, no matter what size you are. It's important not just because it builds trust, engages target audiences, generates leads and creates long-term relationships, but because that's what your target audiences want. They want you to deliver them something of value. In today's world, if you want to capture the attention of specific target audiences, you have to earn their attention through original and engaging content. This is where our Content Marketing Workshop comes in.
Social media is the front lines of how many consumers are finding and consuming information daily. We designed the Social Media Marketing Workshop to help marketing organizations of all sizes to understand how to shape social media around your business and brand. We discuss how social media can build loyalty, attract new customers and encourage existing customers to advocate for your brand. We detail the different channels, why one type of content works well on one, but not on the other.
The difference between a good and a great marketer can sometimes be hard to determine. While certifications, education, and trainings are important, marketers’ soft skills can truly differentiate him/herself to their clients and employers. Research shows that soft skills account for as much as 85% of an individual’s success in the workplace while traditional hard skills (work experience, academics, and IQ) only account for 15%.