Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Simply put, marketers need to do more with less. The process of planning and executing marketing campaigns have changed little in decades and marketers have realized this needs to change.
Great marketing results from of a successful collaboration of numerous personnel spanning different groups and agencies throughout an organization. Enabling successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will walk you through step-by-step on how Agile marketing can help you and your team get more done, quickly adapt to change, and do all this, better, smarter, and faster!
This workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. Agile marketing places a premium on team communication, customer collaboration, and the willingness to make iterative changes throughout the process. We discuss these values in-detail and show you how you can begin integrating Agile marketing into your team and organization immediately upon completion of our workshop.