Content Marketing

HALF, FULL or TWO-DAY TRAINING /
IN-PERSON or VIRTUAL

Workshop description:

Content marketing is important for all brands and organizations, no matter what size you are. It’s important not just because it builds trust, engages target audiences, generates leads and creates long-term relationships, but because that’s what your target audiences want. They want you to deliver them something of value. In today’s world, if you want to capture the attention of specific target audiences, you have to earn their attention through original and engaging content. This is where our Content Marketing Workshop comes in. We offer a half, full or two-day content marketing training that will expand your teams thinking and opportunities to engage with your target audiences.

When thinking about content marketing, most think about execution and your specific content channels, online and offline. We believe content marketing is and has become a critical component and foundation to all marketing initiatives. Target markets are searching and consuming more information from a wide array of mediums like never before. It is the responsibility of all marketing organizations to understand how to develop a successful content marketing strategy and then how to execute that strategy. Our Content Marketing Workshop focuses on the how to create a content framework that can produce content consistently that both humans and search engines will love.

Your team will understand the power of storytelling, how to generate content ideas and how to repurpose content to ensure the longest shelf life possible. Our workshop is designed and personalized for your specific industry using familiar terms, an understanding of your needs and hands-on exercises. It will help attract customers, grow your business and achieve content marketing success.

“I really enjoyed Cord’s Content Marketing Training! It was really engaging, and it provided me and my team a lot of great ideas to work with. We walked out of there excited and PUMPED to get back to work and create some great content!!”

Kim F.

“I was concerned the training would be too high level for my team and I. I was happily surprised with the level of detail and specifics Cord offered. He provided us a lot to think about on how we want to set up and run our content marketing team moving forward.”

Curtis L.

“The Content Marketing Workshop really laid out for us a real plan on how to put together a team that can deliver valuable content to our target audiences in the short and long-term. I was a little overwhelmed with the amount of information when it was over, but he really gave us a great roadmap for where we want to go.”

Tom R.

“I really appreciated Cord’s knowledge and his sense of humor. His Content Marketing training really kept the entire team engaged and at times really laughing. It was nice for once to see someone who really knew his stuff not take himself so seriously. I think it put myself and the team at ease.”

Donna B.

“The training did exactly what it said it was going to do, teach us about content marketing. There was no fluff or wasted time that I have had to deal with other trainings. I thought it was time well spent”

Kelly R.

Half, Full, or Two-day Example Workshop Agenda

# Module Learning Experience Summary
1 Setting  the Stage
  • Welcome and introductions
  • Course overview and workshop objectives
  • How digital marketing can help your organization
2 Marketing Today
  • Lack of consumer trust
  • Not generating ROI
3

Understanding the Customer Jouney

  • Where your target markets are on the customer journey
  • Showing your target markets value
4 Target Market Due Dilligence
  • Competitor analysis
  • Social media listening
  • Detailed personas
5 Determining Your Brand Voice
  • What picture does a user see in their mind when engaging with your content
  • Brand personality
  • Creating an emotional bond with your audience
  • The power of storytelling
  • Industry specific case studies and examples
6 Building a Content Creation Framework
  • Create an internal process to produce quality content daily
  • Content calendar
  • Key performance indicators (KPIs)
7 Long-Term Content Strategy
  • How to ensure long-term content success
  • Content that helps win
  • Promoting content
8 Creating Content Your Audiences Will Find Valuable
  • How to choose the right topics and subjects
  • Importance of the headline
  • Creating content users will want to share
  • Best performing online content with examples
9 Video Marketing
  • The power of video and why you should be doing it
  • How to create successful video marketing
10 Sales Funnel and Content Marketing
  • Content marketing and ROI
  • Effective content marketing tracking
11 Measuring Content
  • Establishing success metrics and KPIs for content marketing
  • How to attribute conversions and communicate content performance
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