Digital Marketing

FULL or TWO-DAY TRAINING /
IN-PERSON or VIRTUAL

Workshop description:

Digital Marketing Training walks through step-by-step what digital marketing is, how it works and how to deliver a return on investment. We developed the workshop with two main goals: Workshop participants walk away with the knowledge and understanding to be complete digital marketers, and during the course all participants develop their own digital marketing campaigns. Our workshop engages participants and gets them to work using what they have just learned to develop a digital marketing plan. The Digital Marketing Foundations Workshop details all the important digital marketing domains including: Search engine optimization (SEO), Pay per Click (PPC), Social Media, Email Marketing, Content Marketing, Digital Analytics and Reputation Management.

Digital Marketing show how to promote brands of all sizes online and develop a targeted online marketing strategy to compete against much larger competitors. The training develops a foundation for an entire team on digital marketing, empowering them with the knowledge to engage their target markets online. Our workshops are designed and personalized for your specific industry using familiar terms, an understanding of your needs and hands-on exercises. It will help attract customers, build your business and achieve digital marketing success.

“To be honest with you, I was not looking forward to an entire day of training. I had a lot on my plate and would have really liked to just use those 8 hours to get work done. But then we met Cord, and he really did a great job of engaging me and my team. I quickly saw the value of getting our entire team to the same foundation understanding of digital marketing. While an entire day is still a lot of training, Cord did a great job of mixing up training with team exercises to keep us engaged and working. We have seen a notable difference in how our team is communicating and working since our digital marketing training. We all are more confident in what we are doing.”

Melanie W.

“It was great to get out of my daily day of meetings and emails and get the team together to make sure our digital marketing skills are up-to-date and we are all on the same page. The training was informative and interesting.”

Kevin T.

“Cord’s Digital Marketing two-day training program was well developed, engaging and really got our team to a strong foundation in digital marketing. Asking our large team to give up two days for training was a big ask. I have only received positive feedback from my team. They felt like it was time very well spent.”

Frank S.

“I really enjoyed the Digital Marketing workshop. There were several areas I was behind the times on and this really provided me with the foundation of knowledge I needed to help me do my job better. The instructor was engaging, and he really kept time moving.”

Addison D.

“Cord was great with working with me prior to the training to make sure we could personalize it to what my team was looking for. Cord was very open to feedback and setup the workshop to ensure no time was wasted on information not relevant to my team.”

Francis R.

Full-day Workshop Agenda

# Module Learning Experience Summary
1 Setting  the Stage
  • Welcome and introductions
  • Course overview and workshop objectives
  • How digital marketing can help your organization
2 Demystifying Digital
  • Familiar with digital domains
  • The customer journey
  • Overview of
    • Search engine optimization (SEO)
    • Pay per Click (PPC)
    • Social Media
    • Email Marketing
    • Content Marketing
    • Digital Analytics
    • Reputation Management
3

Search Engine Optimization (SEO) Fundamentals

  • What is SEO
  • How search engine algorithms work
  • Why SEO is so important
  • Top priorities for effective SEO
  • Exercise: Determine your top keywords for your organzation
4

Breakout Session #1

  • Breakout into assigned teams and begin developing your digital marketing campaign
  • Determine specific product or service
  • Detail target market
  • Where are they on the customer journey?
  • Group review and discussion
5 Pay per Click (PPC) Fundamentals
  • What is PPC
  • Difference between SEO and PPC
  • Bidding and optimization strategies
  • Landing pages
6 Email Marketing Fundamentals
  • The power of email marketing
  • Driving strong ROI using email marketing
  • Tips and tricks to email marketing
  • Industry specific case studies
7 Content Marketing Fundamentals
  • There is nothing more important than your content
  • Effective content marketing strategies
  • Determining your brand story
  • Industry specific case studies
  • Exercise: Create a content headline that would capture the attention of your target market
8 Breakout Session #2
  • Create a content marketing plan for your target audience
  • Create 2-3 sentences that describe your brand story
  • Develop three types of content examples your target markets would find valuable
  • Group review and discussion
9 Digital Analytics Fundamentals
  • How digital analytics work
  • Numbers always lie, how to determine the truth
  • Analytics reports marketers need to know and how to read
  • What are KPIs and why you need to have them
  • Exercise: Develop success metrics for your digital marketing campaign with specific KPIs
10 Reputation Management Fundamentals :

  • Why is your digital repuation so important
  • How to monitor and react to consumer reviews
  • Industry specific case studies
11 Conversions and Marketing Automation 
  • Website conversion rates and optimization
  • Iterative changes
  • Marketing automation techniques
12 Breakout Session #3 
  • Develop specific KPIs for your digital marketing campaign
  • Determine the specific analytics reports you will need to be reporting on
  • Develop a content calendar
  • Group review and discussion
13 Q&A
  • Questions
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