Powerful Email Marketing (101) and Advanced Email Marketing (102)
HALF, FULL or TWO-DAY TRAINING /
IN-PERSON or VIRTUAL
Workshops descriptions:
Powerful Email Marketing (Email 101)
In today’s world, there are endless ways to communicate. While often overlooked, email marketing can be an important inbound tool for having conversations and effectively engaging with your target markets. Email marketing should be rooted in every part of an inbound strategy, and a great strategy will deliver a significant return on investment. Learn why email marketing is an important part of inbound and how to build an effective email marketing strategy for growth.
To provide value to your contacts, you need to understand their needs. We will discuss and learn how to create a contact management and segmentation strategy that’s designed to help send valuable content in emails and create conversations that target markets will want to engage with.
When sending an effective email, you have a better chance of converting your leads into customers while providing true value to your audience. This will develop relationships, build trust, and continually delight your readers. We will discuss the key components of how to send the right email to the right person at the time and provide the most value to your contacts.
This workshop will detail email marketing best practices to ensure organizations understand how to setup and execute an email marketing campaigns that will deliver significant results in the short and long-term.
Advanced Email Marketing: Take Your Email Marketing to the Next Level (Email 102)
Is your organization ready to elevate your email marketing game? You’ve mastered the basics and delivering solid results but believe there’s more opportunity for growth. You are right. Our comprehensive Advanced Email Marketing course is tailored just for you!
Dive into the world of advanced audience segmentation and learn how to use innovative techniques like behavioral and predictive segmentation, along with AI, to target your audience with precision. Discover the power of personalization and automation, mastering the art of crafting trigger emails and event-driven campaigns that resonate with your audience on a deeply personal level.
Sharpen your design and copywriting skills as we delve into the psychology of email design and advanced copywriting techniques. Explore the exciting realm of interactive emails and learn how to optimize for mobile and responsive design to ensure that your emails look stunning on any device.
Take the mystery out of email deliverability as we explore ISP relationships, authentication protocols, mail privacy protection (MPP), and email reputation management. Learn how to navigate the complex regulations of CAN-SPAM, GDPR, and more, ensuring your email marketing strategy is not only effective but also ethical and compliant.
Uncover the secrets of data analysis and reporting, learning how to integrate email data with your other business metrics and use predictive analytics to shape your future strategies. Understand the ins and outs of lifecycle email marketing, developing campaigns for each stage of the customer journey.
Finally, stay ahead of the curve with our module on emerging trends in email marketing. Understand the impact of AI and Machine Learning on the industry, the role of voice assistants, and how to integrate email with other digital marketing channels.
This course isn’t just about learning – it’s about doing. With interactive components, your team will begin developing advanced email campaigns during the workshop. They won’t just learn about advanced email marketing strategies – They will be applying them. Take your email marketing to the next level. Enroll in our Advanced Email Marketing course today and unlock your full potential as an email marketer!
Course requirement: Email 102 workshop should be chosen only by organizations which are comfortable and successful with their present email marketing and are looking to take an advanced workshop or your team has already taken the Email 101 workshop.
“I loved the interactive experience and appreciated that Cord went with the flow and all the many questions from our group. Cord was very engaging and well-informed about the topic of the presentation. Well done!”
“Cord is best at this. He did a great job. He showed us real, tangible best practices on how to best educate and integrate AI into our Marketing department. It was easy to understand, and the team walked away with a great deal of confidence on how to move forward.”
“Cord was FANTASTIC. This training was directly applicable to my job and it was the best training I’ve been in. Can’t wait to apply the information I learned today.”
“Our team along with our entire organization has been struggling on how to best integrate and incorporate AI into our existing processes and tools. Cord’s workshop really helped all of us understand the power of AI, but also, the right ways to use it without jeopardizing our brand. It was by far the best workshop/training I have ever had!”
“My team was looking for a training partner that could educate us while engaging and keeping the attention of a large group. We found all that and more with Cord’s workshop. Cord brought a lot of knowledge, a great personality and a training program that had us working as a team throughout the training.”
Workshops Agendas
Powerful Email Marketing (Email 101)
| # | Module | Learning Experience Summary |
|---|---|---|
| 1 | Setting the Stage |
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| 2 | Develop a Successful Email Marketing Strategy |
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| 3 |
Build Trust and Deliver Value to Your Email Audience |
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| 4 |
High Performing Emails |
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| 5 | Successful Email Designs |
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| 6 | A/B Testing and Analytics |
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| 7 | Closing |
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Advanced Email Marketing: Take Your Email Marketing to the Next Level (Email 102)
| # | Module | Learning Experience Summary |
|---|---|---|
| 1 | Setting the Stage |
|
| 2 | Advanced Audience Segmentation |
|
| 3 |
Personalization and Automation |
|
| 4 |
Advanced Email Design and Copywriting |
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| 5 | Advanced Deliverability Techniques |
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| 6 | Data Analysis and Reporting |
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| 7 | Closing |
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