Powerful Email Marketing (Email 101)
In today’s world, there are endless ways to communicate. While often overlooked, email marketing can be an important inbound tool for having conversations and effectively engaging with your target markets. Email marketing should be rooted in every part of an inbound strategy, and a great strategy will deliver a significant return on investment. Learn why email marketing is an important part of inbound and how to build an effective email marketing strategy for growth.
To provide value to your contacts, you need to understand their needs. We will discuss and learn how to create a contact management and segmentation strategy that’s designed to help send valuable content in emails and create conversations that target markets will want to engage with.
When sending an effective email, you have a better chance of converting your leads into customers while providing true value to your audience. This will develop relationships, build trust, and continually delight your readers. We will discuss the key components of how to send the right email to the right person at the time and provide the most value to your contacts.
This workshop will detail email marketing best practices to ensure organizations understand how to setup and execute an email marketing campaigns that will deliver significant results in the short and long-term.
Advanced Email Marketing: Take Your Email Marketing to the Next Level (Email 102)
Is your organization ready to elevate your email marketing game? You’ve mastered the basics and delivering solid results but believe there’s more opportunity for growth. You are right. Our comprehensive Advanced Email Marketing course is tailored just for you!
Dive into the world of advanced audience segmentation and learn how to use innovative techniques like behavioral and predictive segmentation, along with AI, to target your audience with precision. Discover the power of personalization and automation, mastering the art of crafting trigger emails and event-driven campaigns that resonate with your audience on a deeply personal level.
Sharpen your design and copywriting skills as we delve into the psychology of email design and advanced copywriting techniques. Explore the exciting realm of interactive emails and learn how to optimize for mobile and responsive design to ensure that your emails look stunning on any device.
Take the mystery out of email deliverability as we explore ISP relationships, authentication protocols, mail privacy protection (MPP), and email reputation management. Learn how to navigate the complex regulations of CAN-SPAM, GDPR, and more, ensuring your email marketing strategy is not only effective but also ethical and compliant.
Uncover the secrets of data analysis and reporting, learning how to integrate email data with your other business metrics and use predictive analytics to shape your future strategies. Understand the ins and outs of lifecycle email marketing, developing campaigns for each stage of the customer journey.
Finally, stay ahead of the curve with our module on emerging trends in email marketing. Understand the impact of AI and Machine Learning on the industry, the role of voice assistants, and how to integrate email with other digital marketing channels.