The difference between a good and a great marketer can sometimes be hard to determine. While certifications, education, and trainings are important, marketers’ soft skills can truly differentiate him/herself to their clients and employers. Research shows that soft skills account for as much as 85% of an individual’s success in the workplace while traditional hard skills (work experience, academics, and IQ) only account for 15%.
Employers have placed a premium on marketers’ ability to communicate, think critically and solve difficult problems with creative solutions while being able to thrive in a constantly changing environment. Emotional Intelligence Every Marketing Professional Needs to Succeed training will strengthen your skill sets to help become a more complete marketer, leader and invaluable to your organization.