Emotional Intelligence


Workshop description:

The difference between a good and a great marketer can sometimes be hard to determine. While certifications, education, and trainings are important, marketers’ soft skills can truly differentiate him/herself to their clients and employers. Research shows that soft skills account for as much as 85% of an individual’s success in the workplace while traditional hard skills (work experience, academics, and IQ) only account for 15%.

Employers have placed a premium on marketers’ ability to communicate, think critically and solve difficult problems with creative solutions while being able to thrive in a constantly changing environment. Emotional Intelligence Every Marketing Professional Needs to Succeed training will strengthen your skill sets to help become a more complete marketer, leader and invaluable to your organization.

The Emotional Intelligence Every Marketing Professional Needs to Succeed training will teach you how to develop the skills required to take your career and marketing organization to the next level. This training will provide you with real-world soft skills that will give you an edge on your competitors and help you have a more rewarding and enjoyable career. Bottom line is that in today’s marketing environment, your experience and degrees are not enough without excellent soft skills. This training will introduce and teach you:

  • Communication Skills: How to be a great communicator, a stronger listener and how to use these communication skills to influence others
  • High Stakes Conversations: How to communicate authentically and clearly when tensions are high and there is a lot on the line
  • Get a Seat at the Table: How to champion yourself, your work, and your team throughout your organization to ensure your voice is heard and listen to
  • Leading with Emotional Intelligence: How to develop better and stronger relationships with clients and coworkers’
  • Developing a Confident Mindset: Before anyone else can believe in you, you need to believe in yourself; we will show you how
  • Creative Problem Solving: Identify new and innovative ways to address challenges, better ways to brainstorm, and come up with successful and creative solutions
  • Leading Productive Meetings and Calls: How to schedule, lead, and follow-up on client and internal meetings with minimum time delivering maximum results
  • Social Success at Work: Important people skills for building productive relationships, networking effectively, and navigating politics and cliques in the workplace
  • Managing Team Conflict: Manage inevitable disagreements and conflicts between team members

“Cord’s Agile Marketing for Marketers workshop was incredibly well done. He introduced and walked our entire marketing team through what is Agile and how it works. He presented in an easy to understand and interesting way. By the time our training was done, we understand how Agile works and immediately began making plans to integrate into our organization. Cord was exactly what we were looking for!”

Michelle G.

“I was honestly a little sceptical that a one day training could really help an organization our size, but Cord without question proved us wrong. His workshop was engaging, interesting and educational all in one. The workshop included numerous exercises that kept everyone involved and before I realized it; we were actually thinking and planning using Agile. Cord provided us the foundation and plan needed to help take our organization to the next level.”

Alan R.

“I received nothing except great feedback from my team on Cord’s Agile Marketing for Marketers workshop. Cord did a great job of explaining how works while showing the team how they can integrate it into our team and company. The only thing my team was unhappy about was they did not believe they had enough time with Cord! That’s high praise coming from my team.”

Richard T.

“What most impressed me about Cord’s Agile Marketing for Marketers workshop was Cord’s understanding on how marketing organization work in real world. Cord understood that our large team like many organizations could not change our processes and procedures overnight. He explained how Agile can work with our existing process and integrate to allow us to work better, smarter and faster. That really resonated with me and my team. Cord understood how things work in the real world and provided us with the knowledge and recommendations on how to be better.”

Erica S.

“My team was looking for a training partner that could educate us while engaging and keeping the attention of a large group. We found all that and more with Cord’s workshop. Cord brought a lot of knowledge, a great personality and a training program that had us working as a team throughout the training. Cord’s main goal of his workshop was to get us up and executing Agile right then and there and definitely accomplished that goal. Cord was amazing to work with and we plan to continue working with him moving forward.”

Ellen R.

Two-day Example Workshop Agenda

Day One

# Module Learning Experience Summary
1 Setting  the Stage
  • What is emotional intelligence
  • Importance of soft skills
  • Case studies
2 Defining Who You Are
  • Paint an honest picture of who you are
  • Areas you can actually improve in
  • Deciding who you want to be
  • Exercise: Paint your honest you – Who do you strive to become?

Emotional Intelligence and Emotional Quotient (EQ)

  • Science behind emotional intelligence
  • Identify and access your emotions
  • How to exercise self-control
4 Emotional Intelligence Continued
  • Identify triggers and how to respond to them
  • Maximize team performance with emotional intelligence
  • How to catalyze change
5 Social Awareness: Communication Skills
  • Ways we communicate
  • Non-verbal communications
  • Listening, openness and honesty
  • How to influence others
  • Exercise: Detail 2-3 communications wins and loses you have experienced. What did you do that was right and wrong? What would you change if you could? Discuss
6 High Stakes Conversations
  • Deliver concise messages to compel and convey a point
  • Maintain the right mindset and physical presence
  • Connect with individual stakeholder while managing multiple stakeholders
  • Avoid messaging pitfalls
  • Exercise: Detail 2-3 objections/complaints you have heard from clients/coworkers. Create good responses to those complaints. Volunteers role-play an unhappy client call.

Day Two

# Module Learning Experience Summary
1 Developing a Confident Mindset
  • Giving rather than getting
  • Working together
  • Practicing mindfulness
  • Vulnerability and it’s power
  • Slowing down and multitasking
  • Case study
2 Being or Becoming Creative
  • How to address/approach challenges
  • Seeing challenges in a different light
  • Creative brainstorming techniques for marketers
  • Exercise: Breakout into teams and run a creative brainstorming session

Leading Productive Client Meetings/Calls

  • Voice and email are so important
  • Meeting preparation steps
  • Successful ways to initiate a meeting
  • Propose challenging ideas while promoting and maintaining healthy client relationships
  • Delegate and coordinate work successfully
  • Consistency and accountability
  • Exercise: Detail specific things you want to change for your next client meeting/call. What changes do you want to make and why
4 Social Success at Work
  • Building productive relationships with clients and coworkers
  • Networking effectively (when you hate networking)
  • Navigating politics and cliques
5 Conflicts
  • How to handle team conflicts
  • Alpha’s
  • Effective communication techniques
6 Closing
  • Final inspiration
  • Q&A / Discussion
  • Exercise: Go back to your honest you and make any changes and list out things you want to start executing on immediately.



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