Unlock the Power of Influencer Marketing


Workshop description:

Today’s marketing landscape is challenging to say the least. Brands are competing now more than ever for the attention and engagement of their target markets online and off. Consumers are more educated than ever before and they don’t trust brand messaging, brands themselves, and even the social platforms they spend significant time on. There has never been a more important time for brands to connect with your target audiences on a level that builds both trust, engagement, and ROI. Influencer marketing can do exactly that. Learn how influencer marketing is dramatically changing how brands of all sizes are attracting and reaching target audiences like never before.

In this course, you will learn how influencer marketing can transform your present marketing efforts. Led by an industry expert with over 20 years of marketing expertise and 10+ years of leading the social media and influencer strategy for Fortune 1000 brands. This course will walk you through step-by-step on what influencer marketing is, the required steps needed to properly define and develop a campaign, and best practices for identifying and engaging with influencers. This course will help you unlock the power of Influencer Marketing. Providing you with the insight and understanding to create your own influencer campaign from scratch and ensure it delivers a return on investment for you and your brand.

Upon completion of this immersive workshop, every team member will emerge with a heightened confidence in their ability to utilize influencer marketing. This isn’t just a training session – it’s an opportunity to transform your team’s approach to marketing, empowering them to harness the full potential of influencer marketing.

“I loved the interactive experience and appreciated that Cord went with the flow and all the many questions from our group. Cord was very engaging and well-informed about the topic of the presentation. Well done!”

Amy R.

“Cord is best at this. He did a great job. He showed us real, tangible best practices on how to best educate and integrate AI into our Marketing department. It was easy to understand, and the team walked away with a great deal of confidence on how to move forward.”

Bruce C.

“Cord was FANTASTIC. This training was directly applicable to my job and it was the best training I’ve been in. Can’t wait to apply the information I learned today.”

Alice L.

“Our team along with our entire organization has been struggling on how to best integrate and incorporate AI into our existing processes and tools. Cord’s workshop really helped all of us understand the power of AI, but also, the right ways to use it without jeopardizing our brand. It was by far the best workshop/training I have ever had!”

Connie R.

“My team was looking for a training partner that could educate us while engaging and keeping the attention of a large group. We found all that and more with Cord’s workshop. Cord brought a lot of knowledge, a great personality and a training program that had us working as a team throughout the training.”

Erik A.

Workshop Agenda

# Module Learning Experience Summary
1 Setting the Stage
  • Welcome and introductions
  • Course overview and workshop objectives
  • Introduction to influencer marketing
2 What is an Influencer?
  • Define an influencer and influencer marketing
  • How somethings have changed and some has not

Influencer Marketing Capabilities and Advantages

  • Brand awareness and exposure
  • Realistic stories vs. commercial
  • Told through a “trusted user”
  • Case Studies: Three brand examples of successful Influencer Marketing

Different Types of Influencers and What’s Right for Your Brand

  • Understand different types of influencers:
  • Mega, Micro, Macro, Nano
  • Examples of different types of influencers
5 Identifying the Right Influencers
  • Process to identify potential influencers
  • Tools available
  • Important questions to ask
  • Breakout Exercise:
  • Define your target markets and the most appropriate influencers for the target market
6 Influencer Campaign Step-by-Step Development
  • Define influencer goals and compensation
  • Research and engage with target influencers
  • Create a one-sheet and checklist
  • Influencer agreement and responsibilities
  • Content and tracking
  • Breakout Exercise:
  • Develop your marketing goals and initial influencers your brand wants to target
7 Closing
  • Workshop summary
  • Q&A
  • Final thoughts and recommendations


Let’s discuss your specific needs

Please feel free to use my online calendar to schedule a time for us to discuss your needs or please fill out the form below. I will get back to you as soon as I can. Thanks again for your interest!