Today’s marketing landscape is challenging to say the least. Brands are competing now more than ever for the attention and engagement of their target markets online and off. Consumers are more educated than ever before and they don’t trust brand messaging, brands themselves, and even the social platforms they spend significant time on. There has never been a more important time for brands to connect with your target audiences on a level that builds both trust, engagement, and ROI. Influencer marketing can do exactly that. Learn how influencer marketing is dramatically changing how brands of all sizes are attracting and reaching target audiences like never before.
In this course, you will learn how influencer marketing can transform your present marketing efforts. Led by an industry expert with over 20 years of marketing expertise and 10+ years of leading the social media and influencer strategy for Fortune 1000 brands. This course will walk you through step-by-step on what influencer marketing is, the required steps needed to properly define and develop a campaign, and best practices for identifying and engaging with influencers. This course will help you unlock the power of Influencer Marketing. Providing you with the insight and understanding to create your own influencer campaign from scratch and ensure it delivers a return on investment for you and your brand.