Social Media Marketing


Workshop description:

Social media is the front lines of how many consumers are finding and consuming information daily. The Social Media Marketing Workshop is designed to help marketing organizations of any size to understand how to shape social media around your business and brand. We discuss how social media can build loyalty, attract new customers and encourage existing customers to advocate for your brand. We detail the different channels, why one type of content works well on one, but not on the other.

The Social Media Workshop is designed to help take your social media marketing to the next level. We begin by walking you through how to develop a comprehensive social media marketing strategy and how that strategy needs to be integrated with your overall brand voice and strategy. We detail the social media content that best resonates with target audiences and why. The workshop details each platform including Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Snapchat and up-and-coming platforms like TikTok. You cannot talk about social media without also discussing Influencer Marketing.

“The Social Media Workshop was informative and provided the team and I with a lot of great information to help us on our way. Time really flew by. I would definitely recommend this training to others.”

Kathy G.

“Cord setup the training really well with focusing on content and strategy over just execution. This really resonated with me and my team. It forced us to rethink our social media approach and this training helped us move to a much better spot than where we were.”

Stephen S.

“I was worried the training was just going to be 8 hours of us listening to someone talk about social media. I was happily surprised that Cord broke up the training between learning and then broke us up into teams to take what we learned and start developing a plan for our products. We could get a start on a lot of work and could hit the ground running right after I completed the training.”

Salvatore T.

“What I enjoyed most of the training was how Cord understood our industry, our audience and our world. He really personalized the training, so it spoke to my team and I. It was very well done and informative.”

Melissa S.

Full-day Workshop Agenda

# Module Learning Experience Summary
1 Setting  the Stage
  • Welcome and introductions
  • Course overview and workshop objectives
  • How social media marketing can help your organization
2 Marketing Today
  • Lack of consumer trust
  • Not generating ROI

Understanding the Customer Jouney

  • Where your target markets are on the customer journey
  • Showing your target markets value
4 Social Media Listening and Monitoring
  • Understanding your target audiences and what they see as valuable
  • Engaging and responding to target markets
5 Social Media Platforms
  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube
  • Snapchat
  • TikTok
6 Amplifying You Social Media Reach
  • Creating greater visibility for your social media content
  • Encourage sharing and advocating
7 Influencer Marketing
  • What it is and how does it work
  • Rules and regulations
8 Short and Long-Term Social Media Strategy
  • Develop a successful social media strategy
  • How to ensure long-term success
  • Promoting on social media platforms
9 Creating Content Your Audiences Will Find Valuable
  • How to choose the right topics and subjects
  • Importance of the headline
  • Creating content users will want to share
  • Best performing online content with examples
10 Video Marketing
  • The power of video and why you should be doing it
  • How to create successful video marketing
11 Social Media Advertising
  • Introductions to all the different platforms
  • Platform capabilities
12 Measuring Social Media Return on Investment
  • Establishing success metrics and KPIs for social media marketing
  • How to attribute conversions and communicate social media performance



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